David leads BloomReach’s marketing and sales development initiatives and organization. His Silicon Valley career began as a software engineer. Later, he created the concepts of IT Governance solutions as CMO of publicly-traded Niku Software and Lean IT as a marketing executive at CA Technologies. Niku’s great success during his tenure included being voted Best Vendor four consecutive times across two continents at Gartner Summits. Subsequently, he was SVP of Worldwide Marketing for Serena Software and CMO for Appvance.ai.