Dilyara Breyer is the e-commerce merchandising manager at Zenni Optical, a leading online retailer of prescription eyewear. She joined Zenni in 2012, where she helped establish the marketing arm of the company. Since 2014, Dilyara has played an integral role in developing Zenni’s merchandising strategy with the goal of creating a fun and functional customer shopping experience, while positioning Zenni as leader in affordable, stylish eyewear. Prior to Zenni, she ran her own digital design and development company, serving e-commerce clients.